Targeted Ad Campaigns
We build Facebook and Instagram campaigns around the interests, behaviors, and lookalike audiences most likely to convert so every dollar of ad spend lands in front of real buyers, not random scrollers.
Facebook Ads · Instagram Ads · Paid Social
Meta Paid Ads Management
At Bottarini Marketing Group, we run Facebook and Instagram ads that put your brand in front of the right people at the right moment. Every campaign is built around scroll-stopping creative, sharp audience targeting, and a clear path to revenue so paid social actually pays for itself.
Meta AdsFeed, Reels, Stories, Advantage+
Pixel & TrackingMeta Pixel + CAPI setup
Lower CPAPredictable lead & sales flow
ROI-Driven Paid Social
ROI-Driven Facebook & Instagram Ads
We build Meta ad campaigns around one thing: return. That means tight audience targeting, creative that earns the click, and a feedback loop that keeps cost per result moving in the right direction. Retargeting brings warm shoppers back, lookalikes open up new pockets of demand, and weekly optimization compounds the wins.
- ▸Stronger brand awareness on Facebook & Instagram
- ▸Higher click-through and engagement rates
- ▸Qualified leads and ecommerce sales
- ▸Improved conversion rates across the funnel
- ▸Lower customer acquisition cost month over month
Right Placements
Grow Revenue
Revenue
How Our Meta Ads Service Grows Your Revenue
Get in front of the right people. We put your brand in the feed, Reels, and Stories of the audiences most likely to buy not random impressions, real attention from real prospects.
Turn attention into sales. Strong creative plus high-converting landing pages turn clicks into customers. As awareness builds, trust grows and your pipeline gets predictable.
Compound the gains. Every campaign feeds the next sharper audiences, fresher creative, lower CPMs, and higher returns month over month.
What You Get
What's Included in Our Facebook & Instagram Ads Service
When you partner with Bottarini Marketing Group, you get a full-stack Meta ads engine built around revenue, not vanity metrics like reach or likes.
Creative That Stops the Scroll
Static, carousel, Reels, and Stories ads written and designed to earn the click. We test hooks, angles, and offers weekly so your account always has fresh, high-performing creative in rotation.
Smart Budget Management
Spend gets reallocated weekly toward the audiences, placements, and creatives that are actually returning. Underperformers get cut quickly so your budget stays focused on what is winning.
Audience Retargeting
We rebuild warm audiences from site visitors, video viewers, engagers, and email lists, then run tailored ads that bring them back to convert. The fastest, lowest-cost leads in any Meta account.
Connected to CRM, SMS & Email Automations
Every Facebook and Instagram lead flows into your CRM and triggers automated SMS + email follow-up, with AI personalization that turns clicks into booked calls.
Plus AI Search Visibility
Pair paid social with our AI search service so your brand also surfaces when buyers ask ChatGPT, Gemini, Claude, and Grok for recommendations.
Want to see exactly how this would run for your business?
Get a Free AuditCreating Success
What Makes Our Meta Ads So Effective
Data-Driven Approach
Every targeting, creative, and budget decision is backed by live campaign data inside Meta Ads Manager. We follow what is actually converting, not what looks good in a screenshot.
Expert Audience Targeting
Custom audiences, lookalikes, interest stacks, and detailed exclusions make sure your spend reaches the highest-intent buyers on Facebook and Instagram and skips the rest.
Integrated Funnel Strategy
Your ads are wired into landing pages, retargeting, and email follow-up so the message stays consistent from first scroll to closed sale.
Every Dollar Tracked
Budget Management
Every Dollar Has a Job
We watch the numbers daily and reallocate weekly. More budget flows to the audiences, placements, and creatives that are actually moving the needle less to anything that is not earning its place. You always know where your spend is going and what it is bringing back.
Why Bottarini
Why Work With a Meta Paid Ads Specialist?
Meta paid ads are not a side service for us — they're the entire focus. That obsession is what makes Facebook and Instagram actually profitable for the brands we work with.
Bottarini Marketing Group
Generic Agencies
Freelancers
Point of Contact
Dedicated Meta paid ads strategist & account manager
Slow replies and rotating account reps
It's just one person — gone when they're busy
Strategy
Full-funnel Facebook & Instagram strategy, end to end
Cookie-cutter strategy with no real discovery
Disorganized intake, scattered priorities
Creative
Conversion-first ad creative refreshed every week
Templated approach with little personalization
Limited by their personal skill set
Optimization
Daily campaign optimization inside Meta Ads Manager
Set-and-forget — rarely revisited
Time-consuming and usually neglected
Performance
Built for ROAS, qualified leads & lower CPA
Vanity metrics, weak conversion focus
Inconsistent results, no testing system
Specialization
100% focused on Meta paid social
Spread thin across every industry
Generalist work, no paid-social specialization
Why Bottarini
Why Choose Bottarini for Facebook & Instagram Ads
Proven Meta Ad Frameworks
Tested account structures, creative templates, and audience strategies refined across hundreds of Facebook and Instagram campaigns.
Transparent Reporting
Weekly performance updates plus a clear monthly report. You always know what every dollar is doing inside Meta Ads Manager.
Conversion-First Strategy
We optimize for revenue, not vanity every campaign is wired into your CRM, pixel, and conversion goals from day one.
Direct-Response Expertise
Built on years of running paid social accounts that have to pay for themselves no fluff, just compounding ROI from Facebook and Instagram.
FAQs
Frequently Asked Questions
We start with your current customer data, then layer in interest stacks, behaviors, and lookalike audiences inside Meta Ads Manager. From there, we test and refine based on which segments are actually converting.
Facebook and Instagram are the core feed, Reels, Stories, Explore, and Advantage+ placements so your ads show up wherever your audience is actually spending time.
We report on impressions, clicks, CTR, conversion rate, CPA, ROAS, and pipeline value. Every dashboard ladders back up to revenue not likes, follows, or reach.
Yes. End-to-end: strategy, audience research, ad copy, static and video creative, campaign build, pixel and CAPI setup, ongoing optimization, and reporting all under one roof.
Initial leads or sales typically come in within the first two weeks. Performance compounds from there as we collect conversion data and refine audiences, creative, and budget.
Drive More Revenue With Paid Social
Get a free Facebook and Instagram ads audit. We will pull apart your account, find the leaks, and show you exactly where the next dollar of growth lives.
Get a Proposal