CRM Setup & Pipeline Build
We set up your CRM (GoHighLevel, HubSpot, or your stack of choice) with pipelines, stages, tags, and lead source tracking so every lead has a clear path forward.
CRM · SMS · Email · Automation
CRM, SMS & Email Automations
Every lead deserves a fast, multi-channel follow-up. We build CRM, SMS, and email automation workflows that respond in seconds, nurture for weeks, and turn cold leads into booked calls and paying customers — with AI-assisted personalization at every step.
Speed to LeadSMS + email reply in under 60 seconds
Multi-ChannelSMS, email, voicemail, AI follow-up
Booked CallsConvert more leads into appointments
Convert More of Your Leads
Automations That Actually Close Leads
Most businesses lose deals not because the lead was bad — but because the follow-up was slow, generic, or non-existent. We build CRM workflows that ping your team instantly, fire SMS and email sequences automatically, and use AI to personalize the message so leads feel handled, not spammed.
- ▸Instant SMS + email reply to every new lead
- ▸Multi-step nurture across SMS, email & voicemail
- ▸AI-personalized messaging that feels human
- ▸Pipeline stages, tasks & reminders inside your CRM
- ▸More booked calls from the leads you already pay for
Done-For-You
More Booked Calls
Why It Matters
How Automations Multiply Your Pipeline
Respond in seconds, not hours. The first business to reply almost always wins the deal. SMS + email auto-replies fire the moment a lead opts in.
Nurture the 90% who aren’t ready yet. Long-term SMS and email sequences keep your brand top of mind until they’re ready to book — and AI tailors each message to where the lead is in the journey.
Compound your ad spend. Better follow-up means a higher conversion rate on the exact same lead flow — every dollar you spend on Meta or AI search works harder.
What You Get
What's Included in Our Automation Service
A done-for-you CRM, SMS, and email follow-up system — set up, integrated with your ads and landing pages, and tuned monthly so leads stop slipping through the cracks.
SMS Follow-Up Sequences
Compliant, conversion-focused SMS workflows: instant reply, missed-call text-back, appointment reminders, and long-term nurture — all running automatically.
Email Nurture Campaigns
Welcome sequences, value-driven nurture, sales follow-ups, win-back campaigns, and broadcasts — written, built, and connected to your CRM and ads.
AI-Powered Personalization
AI assistants that respond to inbound leads 24/7, qualify them, and book appointments straight to your calendar — with human handoff the moment intent is clear.
Want to see exactly how this would run for your business?
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What Makes Our Automations So Effective
Speed-to-Lead Engineering
The first business to respond wins. Our workflows reply within seconds across SMS and email — no more leads going cold while your team is busy.
Multi-Channel Follow-Up
SMS, email, voicemail drops, and AI chat all working together — meeting leads on the channel they actually respond to instead of betting on just one.
Wired Into Your Whole Funnel
Automations connect Meta ads, AI search traffic, landing pages, and your calendar so every new lead gets the right message at the right moment.
Every Lead Tracked
Pipeline Visibility
Every Lead Gets Followed Up
No more leads buried in inboxes or forgotten in spreadsheets. Your CRM shows lead source, stage, and next action in real time — and our automations make sure no opportunity ever goes more than a few minutes without a touch.
Why Bottarini
Why Work With an Automation Specialist?
Most agencies hand you ad campaigns and walk away. We build the follow-up engine that turns those clicks into booked calls — because traffic without a system is just expensive noise.
Bottarini Marketing Group
Generic Agencies
Freelancers
Point of Contact
Dedicated automation strategist & CRM specialist
Slow replies and rotating account reps
It's just one person — gone when they're busy
Strategy
Custom CRM, SMS & email workflows built around your offer
Cookie-cutter strategy with no real discovery
Disorganized intake, scattered priorities
Creative
AI-personalized SMS + email copy refreshed monthly
Templated approach with little personalization
Limited by their personal skill set
Optimization
Continuous workflow optimization based on conversion data
Set-and-forget — rarely revisited
Time-consuming and usually neglected
Performance
Built for booked calls, show-up rate & customer LTV
Vanity metrics, weak conversion focus
Inconsistent results, no testing system
Specialization
100% focused on CRM, SMS, email & AI automations
Spread thin across every industry
Generalist work, no paid-social specialization
Why Bottarini
Why Choose Bottarini for Automations
Proven Automation Frameworks
Battle-tested SMS, email, and AI workflows refined across hundreds of campaigns and pipelines — plug them into your business in days, not months.
Transparent Reporting
Monthly reports on lead reply speed, nurture engagement, booked calls, and lead-to-customer rate — so you see exactly how your funnel is performing.
Conversion-First Strategy
Every workflow is built around one goal: more booked calls and more closed customers from the same lead flow you already have.
End-to-End Integration
We wire your ads, AI search, landing pages, CRM, calendar, and follow-up into one connected acquisition engine — no duct tape, no gaps.
FAQs
Frequently Asked Questions
We specialize in GoHighLevel and also build inside HubSpot, ActiveCampaign, Klaviyo, and most modern CRMs. If you don’t have one, we’ll recommend the right fit for your business and set it up for you.
Speed-to-lead SMS + email replies, missed-call text-back, long-term nurture, appointment reminders, no-show win-back, review requests, reactivation campaigns, and AI chat assistants for inbound leads.
Lead reply speed, conversation rate, booked call rate, show-up rate, and lead-to-customer conversion. Everything ladders up to one number: more revenue from the same lead flow.
Yes. Strategy, copy, build, integrations, AI prompt setup, and ongoing optimization — all done for you. Your team doesn’t have to write a single message.
Most core workflows — speed-to-lead, missed-call text-back, basic nurture — are live within the first 2 weeks. Full multi-channel funnels with AI personalization typically roll out over 30–45 days.
Stop Losing Leads to Slow Follow-Up
Get a free automation audit. We will map your current lead flow, find where leads are leaking, and show you exactly what to automate first.
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